Tropical Smoothie Rebrand

Tropical Smoothie Café is a fast-casual restaurant chain with locations across the USA that features healthy lunch options and innovative smoothies. In 2015, the corporate office began the implementation of a national rebrand. As a result, franchisees began the process of recreating existing marketing materials to be consistent with the new brand.

These designs were created in Adobe Creative Suite (InDesign, Illustrator, Photoshop). The first is a counter-mat menu, an essential tool for cashiers when helping customers to make selections. The second is a poster advertising a smoothie promotion.